Hermes Business Solutions
" B2B for B2C, Two Discipline, One Place "
Online presence it's not just about having a website. It's about managing the multiple touchpoints, holistically, as one.
The main goal of having an online presence is to grow your business and generate leads, which will, in turn, lead to sales. Using an inbound marketing strategy is one of the strategies to employ. You can create relevant content and promote your business on blogs and social media. An inbound system will allow you to attract new leads through your website visitors.
Traditionally, cold-calling was the way to go. A salesperson calls the numbers of identified leads and tries to pitch them your business. Cold-calling is still in practice and has its success rates. Nonetheless, technology has offered various other options to the leads. One of these is search engine optimization (SEO).